B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the … Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and various other realities regarding modern B2B advertising and marketing. We discuss exactly how the purchasing journey is now totally fragmented and also the way that neighborhood building can aid marketing experts retake cont… Read More